This competition was made possible by Ithaca College alum J. Christopher Burch. Chris is a wildly successful entrepreneur himself, who successfully launched his first multimillion dollar company while a student at Ithaca College, and is now well known as the cofounder of Tory Burch. He has also made a number other successful investments, including Jawbone, Voss, and PowerMat .
The competition format is simple to explain, but hard to do: You have 4 minutes to explain your entire business idea to a panel of judges that will include Chris Burch. You then get 4 more minutes to answer their questions. 8 great minutes is all it takes to get the seed capital needed to start a business.
Good luck students!