Saturday, August 28, 2010

Smith on Logos

Our friends over at Smith Marketing Services are running a neat promotion. If you send in your logo, they'll give you an 100 word analysis about what your logo says about your company. We recently changed the Mezmeriz logo, so I was interested to hear what they had to say about it.

" Eye-catching. Unexpected. Dynamic.

Mezmeriz' logo, like Google's, suggests the company / service / product provides a lively, entertaining EXPERIENCE. The compelling central shape radiates color splashes, reminiscent of stylized people in a group, that are neither sequentially nor hierarchically arranged but illustrate movement. The shadow indicates something tangible. The logo type is futuristic and streamlined in an elegant, tech-based treatment. The source verb mesmerize connotes varying levels of fascination.

Your logo communicates that the Mezmeriz experience includes an engaging, even fascinating, technology that can be shared, an appropriate and positive message.

Scalability and color choices may be issues."


SMS groups logos into three categories: CORPORATE, EXPERIENCE, or PROMISE. I'd tell you all about it, but I don't want to steal their thunder. Click here to learn more from the good folks at Smith Marketing Services, and how to get your own logo analysis

Sunday, August 15, 2010

Barn Poker, Post Doc

We've had a long running poker game in Ithaca between the MBA's and the PhD's. We typically play in the barn of our friend Steve. It's out in the country and smells like sawdust. The game is more about the company then the stakes. If it's good night, you'll lose $20. If it's a bad night, you'll lose $20. The poker isn't nearly as important at the conversation.

I got this one, Oui?

We talk about the latest research in behavioral physiology, and ruminate on what we would or would not do for a Klondike bar. We have also been known to harass people's idiotic game play, and to question the manner in which a few of the homely guys ended up with supermodels as wives. And we have a special meaning for the phrase "Booyah", which I can't share, but it is way beyond R-rated.

The games have become less frequent as our PhD friends have taken jobs around the world, but every so often one of them will find their way back to Ithaca and we'll have a game with as many of the old crew as we can pull together. We recently invited back our friend Kevyn, who now teaches in France. It was good to see him, except that he took all of our US money.

Zut alor!