Smith on Logos

Our friends over at Smith Marketing Services are running a neat promotion. If you send in your logo, they'll give you an 100 word analysis about what your logo says about your company. We recently changed the Mezmeriz logo, so I was interested to hear what they had to say about it.

" Eye-catching. Unexpected. Dynamic.

Mezmeriz' logo, like Google's, suggests the company / service / product provides a lively, entertaining EXPERIENCE. The compelling central shape radiates color splashes, reminiscent of stylized people in a group, that are neither sequentially nor hierarchically arranged but illustrate movement. The shadow indicates something tangible. The logo type is futuristic and streamlined in an elegant, tech-based treatment. The source verb mesmerize connotes varying levels of fascination.

Your logo communicates that the Mezmeriz experience includes an engaging, even fascinating, technology that can be shared, an appropriate and positive message.

Scalability and color choices may be issues."


SMS groups logos into three categories: CORPORATE, EXPERIENCE, or PROMISE. I'd tell you all about it, but I don't want to steal their thunder. Click here to learn more from the good folks at Smith Marketing Services, and how to get your own logo analysis


Unknown said…
I like the new logo.

But you gotta be careful of confirmation bias: You think SMS' analysis of the logo confirms that you've made a good choice. But it's unlikely that they would say anything bad about your logo because they want you to recommend them. So their analysis might not be as useful as you would otherwise think.