Recently the founders of Campus Pursuit, Scott and Shachar, came to speak in my entrepreneurship class at Ithaca College. At the beginning of the presentation, they asked everyone to download the app onto their smartphones. My English teacher would call that "foreshadowing".
About they time they were wrapping up, everyone's phones started buzzing. It was the Campus Pursuit app alerting us to the fact that the day's prizes had just been hidden, and they showed the clues for where. The students said "Can we take a break and see if we can go find them?". How could I say no?!
One of the teams found a $15 gift card for the Boatyard Grill!
Shachar swears, SWEARs!, that it was not intentional. Here is his blog post on the event. Regardless, it was a slick move. Nice job guys.